Dealing With Angry People

Posted by James Manktelow 

© iStockphoto/AZ68

None of us want to deal with angry people, and it’s upsetting to be the target of someone else’s fury – particularly if it isn’t justified!
This can lead us to reject the other person or get angry ourselves. Unfortunately, this can aggravate the situation, or, worse, leave us seeming to be the cause of the problem ourselves.
Read this article to learn how to deal with other people’s anger. This is an important life skill, and it’s one that you’ll often find useful.

From Products to Customers

It’s nothing new to say that businesses should focus more on their customers than their products. So, why did marketing professor Niraj Dawar write a book about this?
In this Expert Interview (premium members only), Dawar tells us that he was inspired to write his new book, “Tilt,” because he noticed that many companies were still “woefully product-centric,” despite their best intentions.
He talks through some fascinating case studies that illustrate what being customer-centric means in practice, and highlights how companies can use this approach to compete more effectively.
You can hear more of Niraj Dawar’s insights in our premium members’ interview.